Signature Matcha for Ebay
The aim was not simply to serve refreshments.
The objective was to build a complete branded hospitality experience that looked and felt like a genuine extension of the eBay event.
Our brand activation services allow every visual element of the setup to be tailored around the client’s identity, campaign and event environment.
For the eBay activation, this included:
- A fully branded mobile matcha cart
- Bespoke eBay cart panels
- Branded iced matcha cups
- Branded staff T-shirts
- A tailored matcha menu
- Professional matcha baristas
- Dairy and oat milk
- Fresh ice and all consumables
- Full setup and breakdown
- Fresh-water and wastewater management
The colourful eBay branding was applied across the main cart, canopy, drinks cups and team uniforms to create a consistent visual experience.
A Matcha Menu Designed for a Summer Event
Matcha Bars for Exhibitions
Summer brand activations require drinks that are refreshing, visually appealing and quick to serve.
For this event, the focus was on iced matcha drinks, including:
- Classic Iced Matcha Latte
- Strawberry Matcha Latte
- Coconut Matcha Latte
- Dairy-free matcha options
- Oat milk matcha drinks
The strawberry matcha was especially effective as a branded event drink. Its bright pink colour created a strong contrast with the green matcha and encouraged guests to photograph their drinks.
Brands can explore similar options through our dedicated matcha bar hire service, which can be adapted for product launches, corporate events, exhibitions and retail activations.
Why Matcha Works So Well for Brand Activations
Matcha offers more than a standard beverage service.
The preparation process creates a natural point of interest. Guests often stop to watch the drink being made, ask questions about the ingredients and engage with the baristas.
This makes matcha particularly effective for events where brands want to increase:
- Guest dwell time
- Social interaction
- Organic photography
- Brand visibility
- Audience engagement
- Positive brand association
Our Matcha Bar Hire London service has become increasingly popular with technology, beauty, fashion, wellness and retail brands looking for a modern alternative to a traditional coffee station.
Branded Cups That Continue the Marketing
One of the most important details within this activation was the use of fully branded iced cups.
Every drink handed to a guest became an additional piece of event branding.
The cups featured the eBay logo, matcha bar wording and matching visual elements from the cart design. This meant the branding continued beyond the service point as guests moved around the venue carrying their drinks.
Branded cups are particularly valuable because they regularly appear in:
- Guest photography
- Instagram Stories
- Reels and TikTok videos
- Internal event content
- Professional event photography
- Post-event marketing materials
For brands considering both coffee and matcha, our branded coffee cart hire UK service offers the same level of visual customisation for hot and iced coffee activations.
A Professional Team in Branded Uniforms
The team formed an important part of the overall visual experience.
Our baristas wore bespoke eBay Matcha Bar T-shirts that matched the cart and cup branding. This created a cleaner, more professional appearance and ensured every customer interaction remained consistent with the wider campaign.
All of our activations are managed by experienced event professionals who understand how to work within busy corporate, retail and public environments.
For events requiring coffee service alongside matcha, we also provide experienced teams through our barista hire for events service.
Benefits
of Matcha
Sustained Energy
0
%
Rich in Antioxidants
0
%
Lower stress
0
%
Boosts Metabolism
0
%
“Fantastic experience — the matcha bar was a real highlight. Professional, engaging and beautifully presented.”
— Luke P.
Guest Engagement Throughout the Event
The eBay Matcha Bar quickly became a natural gathering point.
Guests approached the cart to collect drinks, speak with the team and take photographs with the branded setup. Many remained near the bar while enjoying their matcha, which helped create a relaxed and social atmosphere around the activation.
Unlike a standard refreshment table, the bar itself became part of the entertainment.
The branded cups and colourful drinks also encouraged guests to create their own event content, helping the activation reach beyond the people physically attending.
A Turnkey Matcha Activation
Our service was completely managed from arrival through to departure.
This included transporting the cart and equipment, setting up the service area, preparing the drinks, managing the guest service and dismantling the activation afterwards.
We also arrived with the required consumables, matcha, milk, cups, lids, straws, ice, water and wastewater facilities.
This turnkey approach allows agencies and brand teams to focus on the wider event while we manage the complete beverage experience.
For events where space is limited, our coffee bike hire service provides another compact and highly visual activation option.
Combining Matcha With Coffee
Although this activation focused primarily on matcha, many corporate clients choose to offer both matcha and speciality coffee.
A combined drinks menu can include:
- Espresso
- Americano
- Flat White
- Cappuccino
- Latte
- Iced Coffee
- Iced Matcha
- Strawberry Matcha
- Coconut Matcha
This combination works particularly well for conferences, exhibitions and all-day corporate activations because it provides greater choice for guests.
Our mobile coffee bar hire service can be combined with matcha to create a complete speciality drinks experience.
Brands planning a trade show can also explore our mobile coffee cart hire for exhibition events options.
Matcha Activations for Exhibitions and Conferences
A branded matcha bar can work equally well at an exhibition, conference or business summit.
The service provides delegates with something refreshing while also encouraging them to stop at the stand and begin a conversation.
Our matcha bars for exhibitions and conferences can include branded carts, branded cups, custom drinks menus and high-volume service.
Depending on the event, we can provide one or multiple service stations to support larger guest numbers.
Matcha Bars for Retail and In-Store Events
Retail activations are another ideal environment for a branded matcha experience.
Matcha can be served during:
- New store openings
- Product launches
- Influencer events
- Customer loyalty events
- Shopping centre activations
- Fashion launches
- Beauty campaigns
- Seasonal promotions
Our retail matcha activation service is designed to fit within stores, shopping centres, pop-up spaces and promotional environments.
Nationwide and International Matcha Activations
Although Matcha Activations is based in the UK, our team can travel throughout the country and across Europe.
We support clients in London, Manchester, Birmingham, Liverpool and other major UK locations, as well as international events in France, Belgium, Italy, Spain and the Netherlands.
Further information is available through our international matcha activation service.
For coffee-focused international events, our wider team also provides international barista hire for exhibitions, brand activations and corporate hospitality.
The Result
The eBay Matcha Bar successfully combined hospitality, branding and guest engagement.
The activation delivered:
- Strong brand visibility
- A consistent eBay visual identity
- High guest interaction
- Shareable drinks and event content
- A refreshing summer beverage experience
- Professional service throughout the event
The final setup provided much more than a drinks station. It created a branded destination within the event where guests could gather, socialise and enjoy handcrafted matcha.q
Planning a Branded Matcha Activation?
Matcha Activations provides complete branded matcha bars for corporate events, brand activations, exhibitions, retail launches and international campaigns.
Our service can include:
- Bespoke branded matcha carts
- Branded hot and iced cups
- Staff uniforms
- Custom menus
- Professional baristas
- High-volume service
- Matcha and coffee combinations
- Full logistics and event management
Explore our Matcha Activations services or view more of our matcha activation case studies.
To discuss an upcoming activation, contact the team through our matcha bar enquiry page.
Frequently Asked Questions
Everything you need to know about our matcha activations, from setup and service to branding and logistics.
Can you fully brand a matcha bar for our company?
Yes. We can customise the cart, canopy, front panels, cups, menu boards, signage and staff uniforms. The branding can be designed around your logo, campaign colours or product launch.
How many matcha drinks can you serve?
The number of drinks depends on the service duration, menu and number of baristas. We can support smaller events as well as high-volume activations serving hundreds or more than 1,000 drinks per day.
Can we offer both matcha and coffee?
Yes. Matcha can be combined with espresso-based coffee, iced coffee, tea and hot chocolate. This is particularly useful for conferences and all-day corporate events.
Do you provide branded iced cups?
Yes. We can arrange fully branded iced cups featuring your logo and campaign artwork. Branded cups are one of the most effective ways to extend the activation’s visibility around the venue.
Do you operate outside London?
Get in touch
© All Rights Reserved 2026 Matcha Activations