Matcha Activations was created with a simple idea — drinks at events should do more than just serve guests. They should create a moment.
We saw a gap in the market. While coffee and cocktails were already well established, matcha was still underused in events — despite its ability to attract attention, spark interaction, and deliver something genuinely different.
That’s where we focused.
Today, we specialise in matcha bar hire for events, exhibitions, and brand activations, helping businesses across London and beyond create experiences that feel considered, premium, and memorable.
Our background comes from years of delivering high-end drinks experiences across the events industry.
Through our wider network — including mobile bar hire London and barista hire London — we’ve worked across corporate events, exhibitions, retail campaigns, and large-scale activations.
That experience shaped how Matcha Activations operates today.
We don’t approach this as catering. We approach it as part of your brand experience.
Matcha isn’t just a trend — it’s a shift in how people engage with drinks.
It offers something visually striking, naturally engaging, and aligned with modern audiences. The preparation itself creates a moment, while the product appeals to guests looking for something lighter, cleaner, and more considered.
We’ve seen this first-hand at events where matcha consistently draws attention and increases interaction.
This growing movement is also explored on Mixology Insider, where the focus is on how experiential drinks are reshaping brand activations and events.
We provide fully managed matcha activations designed to work seamlessly within your event.
Every setup is built to be clean, efficient, and visually strong — whether it’s a retail pop-up, exhibition stand, or corporate event.
Our service includes everything required to deliver a premium experience, from professional baristas to fully self-sufficient setups that don’t rely on venue infrastructure.
Rather than offering isolated services, we focus on delivering a complete solution that integrates naturally into your space and supports your wider event goals.
We specialise in environments where attention is limited and competition is high.
This includes exhibitions, conferences, retail activations, and brand-led events where standing out matters.
Our setups are designed to:
This is where matcha performs best — and why brands are increasingly choosing it over traditional catering options.
While London is our core focus, Matcha Activations operates across the UK and internationally.
We support brands in delivering consistent experiences across multiple locations, whether that’s a single-day activation or a multi-city campaign.
This flexibility comes from our experience working across different markets, adapting setups to suit each environment while maintaining the same level of quality and presentation.
The events industry is changing.
Guests expect more. Brands need more impact. Experiences need to be shareable, engaging, and aligned with the audience.
Matcha sits at the centre of that shift.
For a broader look at how drinks experiences are evolving globally, this article gives useful insights.
Everything you need to know about our matcha activations, from setup and service to branding and logistics.
We are based in London but operate across the UK and internationally. We regularly support multi-city brand activations, exhibitions, and retail campaigns, adapting our setup to each location while maintaining the same premium standard.
Matcha has become increasingly popular due to its clean energy benefits, strong visual appeal, and alignment with modern, health-conscious audiences. At events, it also creates a more engaging and memorable experience compared to traditional drinks.
Matcha is a finely ground green tea powder traditionally used in Japanese tea ceremonies. It is known for its smooth taste, vibrant colour, and natural caffeine content, making it a popular alternative to coffee at events.
We support a wide range of events including exhibitions, corporate conferences, retail activations, product launches, and private events. Our matcha bars are designed to perform in both high-footfall environments and more intimate settings.
Most matcha bar setups take between 45 to 90 minutes depending on the size and complexity of the activation. We always plan setup and pack-down to ensure minimal disruption to your event.
© All Rights Reserved 2026 Matcha Activations